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SuperPhone wants to track your calls and messages for a small fee

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Messaging can save your life.

That’s the motto of hip-hop artist-turned-entrepreneur Ryan Leslie. The theory wasn’t difficult for me to understand when he presented his latest pitch to me last week at Mashable. Just minutes before he arrived, his publicist was texting me in order to confirm our office address and make sure protection was ready to let him in. Okay, so maybe messaging didn’t actually save any lives that morning , but it did prevent got a couple of headaches.

Messaging is also the reason why Leslie and I are chit-chat again. We first fulfilled back in February 2016 when I profiled his tech startup, SuperPhone, a text messaging-based CRM and sales tool for celebrities. The software helps luminaries connect with fans, message them directly, and ultimately sell more products. It’s a data analysis tool. Now, SuperPhone is being provided to everyone.

In front of us on the table, his MacBook presented a cluster of graphs illustrating the frequency of our speeches. “We got to work on our relationship health, ” Leslie said to me. The right side of our dashboard seemed good: We were divided 50 -5 0 to its implementation of messages transmitted and bawls placed. But on the left side, bar charts that mapped total daily messages exchanged over day had some spikes in 2016 and 2017 but was, for the most constituent, bare. Of track, I’m not the only one who contacts Leslie. Here’s his whole history from October 2016 to now.

Ryan Leslie’s health data on a busted friendship


I seemed truly guilty after verifying our entire digital dialogue mapped out in front of me, but shortly thereafter, my psyche started racing about all the potential uses of this technology. First I appreciated the usefulness for romantic relations. What Leslie was showing me was statistical proof of the concept, “You don’t call me enough.” My next thought, unabashedly, was the strength of this platform for drug dealers and that promptly brought up security concerns. I asked. He said the data is as private as any tech corporation and service provider.

“I belief “the worlds” will be enriched by dedicating data, ” Leslie said.”What technology and data does is get humanity closer to true, and fact is the greatest initiation for action.”

SuperPhone started as a personal need for Leslie to manage his contact list and to share his music. He, like many artists during the 2000 s, was struggling to sell accounts while working with labels. In 2014, you chose to take topics into his own hands. His SuperPhone software let him track his fans and his account marketings in one home. He actually was able to understand who was buying what and why.

“What Leslie did was quite different. He was one of those guys who had a fan base, like a real follower base, but couldn’t sell enough registers to actually earn a living on a label. So he set out to develop the technology so he himself could earn a living, ” Ben Horowitz of venture capital firm Andreessen Horowitz told me two years back.

SuperPhone users, like Leslie, receive a separate SuperPhone number. That amount is then tied to their phone carrier for calls and texting and integrates with Facebook, Twitter, Instagram, and Shopify. Anyone can add themselves to Leslie’s contact book by texting his number +16467982928, where they’ll then be directed to a sort to fill out their information. From then on, users are able to text Leslie, and he can “ve decided to” text back or not.

Now, Leslie craves the countries of the world use his SuperPhone. Last-place month, Leslie fastened $2.5 million in venture capital funding, under a seed round. He also hired serial entrepreneur Sid Conklin as chief technology officer. He currently has 22 the workers and delivers in about $100,000 a few months from annualized agreements with participant customers and partners, like Atlantic Records.

Going forward, SuperPhone is not just about sharing music, determining where your devotees are situated, or overseeing incoming direct contents. The startup’s brand-new update, visualized above, is indicating relation health data. Leslie preaches that connection and messaging is everything. He’s far from the only one.

“Whether it’s Snapchat, Messenger, WhatsApp, even as dope as a platform of Instagram, they were required set messaging into the platform, ” Leslie said. “Messaging intellect is now critical. It’s health related.”

He pointed to a TED Talk by psychologist Susan Pinker, whose experiment testifies social integration and close relationships, more than ceasing smoking and booze, are crucial to living longer:

In a conference room, we watched a snippet of the TED Talk, and he waited for our reactions before going to get his core message for SuperPhone. “In the absence of a FitBit for messaging, we’re left to our own machines, and in a technologically enabled world that seems a) disturbing and b) entirely ludicrous, ” Leslie said.

With SuperPhone, Leslie hopes people begin to understand who they’re talking to and who isn’t on that listing. Of track, some people may be able to remember some of this themselves. Some social networks, like Facebook Messenger and Snapchat, also highlight the strength of the connection. But with all the places to message person, it’s not easy to map overall investment.

There’s likewise Leslie’s large-scale vision: a relationship inheritance. Not every person is able to pass on fiscal wealth to their loved ones, but everyone stirs communications. SuperPhone is not only for real-time communication. It’s creating a virtual Rolodex.

Leslie asked if I had read a recent narrative about David Rockefeller’s rolodex. I hadn’t. He went on to describe how Rockefeller had created physical contact cards for about 100,000 people. “My Rockefeller Rolodex is in SuperPhone. It’s in every device known to human. But what I don’t have is a graph of everyone he talked to. We don’t was well known that his closest confidants are, ” Leslie said.

With SuperPhone, we do know who Leslie talks to the most.( Mention: It’s not me .) He has 77,961 contacts and has stimulated 750 sees in February, so far.

When Leslie was recently heightening capital, his relationship health testified frequent calls and text, primarily with investors. Lately, he’s talk with bunch with existing and future clients.

Image: superphone/ ryan leslie

Amid still creating and performing his music, Leslie’s been working on getting more people signed up to SuperPhone. He talks about it a lot. Every time he performs or presents, he shares his amount. But until very recently, his app was in private beta. Those early customers include rapper Cardi B, football player Brandon Marshall, and entrepreneur Gary Vaynerchuk.

Now, Leslie’s ready to delivering SuperPhone to everyone. Costs for personal strategies start at $19.99 per month and $99.99 for a business. Leslie knows it’s not cheap. He said he hopes one day it’s simply accessible for everyone, perhaps a part of phone plan.

“Right now it’s a payment or a luxury. In the future there will be a device fabricate. It could be like this, what Samsung has better than LG is relationship health revelations. But I just want to get into as many hands as is practicable, ” Leslie said.

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