It is the big unspoken issue of the election. Voters who, despite is available on task, are not experiencing any better off.
It is also the major economic trend in Britain – the “living standards squeeze”.
And the most recent data suggests that it is about to tighten.
A survey of more than 1,000 firms, published on Monday by the Chartered Institute of Personnel and Development( CIPD) and the employment agency Adecco Group, suggests that businesses belief average salary rises this year will be simply 1 %.
That is the lowest figure for three years and well below the 1.5% the same survey proposed three months ago.