Buying Whole Foods could be Amazon’s Waterloo

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( CNN) When Jeff Bezos established his now-mythical car journey across the country to Seattle, he dreamed up the notion of an online store who are able to sell everything. The founder and chief executive of Amazon started with volumes, then moved into other products.

Now you are able to buy anything from a mullet haircut wig to Madagascar hissing cockroaches on Amazon. The company controls 43% of online retail sales in the United States.

The one sector of the retail sell Amazon does not have a significant toe-hold in is the gigantic $ 800 billion a year grocery market. That is until now. With the deal to buy Whole Foods, the online retailer now has a small slice of the grocery sell( about 1.2% ), which is dominated by a handful of firms like Walmart( 14.2%) and Kroger( 7.2% ).