Axel Springer is investing in Magic Leap for some reason

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Magic Leap is the talent that deters on passing. The company has been working for years on augmented world technologies and elevated a gigantic pile of cash on the way. German media company Axel Springer is announcing today that it is investing an undisclosed amount in Magic Leap.

The German corporation is taking a stake in Magic Leap through its Axel Springer Digital Ventures division. In its press release, Axel Springer says that Magic Leap poses a good opportunity when it comes to eating journalistic content and classifies in a novel way( though I’m not persuasion people want to read about garage sale in augmented world ).

Magic Leap showed off its first augmented reality headset in December 2017. The Magic Leap One is a headset, a belt-worn hip pack and a handheld controller. When you look at the startup’s press photos, it looks like a cumbersome device.

Many details are still unclear. For instance, the company hasn’t shared nothing about pricing and software features. It’s hard to grasp the use instance of the machine without this information.

The Magic Leap One will be released at some phase in 2018 for developers and content developers. Goal customers won’t has played with the machine just yet. The startup is targeting enthusiastic AR developers first.

Magic Leap has raised nearly$ 2 billion from Google, Alibaba, Warner Bros, Qualcomm, Kleiner Perkins Caufield Byers, Andreessen Horowitz and many others according to Crunchbase data.

The company disclosed a new $502 million Series D round in October 2017. Axel Springer’s investment could be part of this round. I’ve questioned the company to clarify this investment a little bit and they wouldn’t remark any further.

Read more: https :// techcrunch.com

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